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Dealing with Business Change is not
straight-forward.
Here are some typical questions that frequently
come up.
Do you recognise any of these ?
A: Of course this means different things for
different companies, but in TSLs view can always be considered in two ways
- This means both Successful Development (Deliverable is on time,
on cost and meets expectations), and a Successful Product - i.e. a
product of choice for customers that meets everones expectations.
It is perfectly possible, unfortunately, to develop
an unsuccessful product, successfully !
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Being
realistic, not every product can be a 'star', and we already know what our
customers want, so what difference can TSL make to us ?
A: Poor capture of requirements, understanding of
market, assessment of the project and its associated risks are the greatest
cause of failure, and has the greatest cost and strategic impact. Just
eliminating or re-framing one 'risky' project, can save £100k's.
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Actually,
we've had processes in place for a long time, and they work for us, why
should we consider changing them ?
A: You may not need to, and this is one of the
first things to come out of the early, no-obligation, discussions. However many
companies fail to keep their processes up to date nor continue to develop best
practice. The best NPD processes not only provide a solid procedure and
documentation framework, but also involve the whole company in continuous
improvement.
A: It is possible, but takes a great deal of
commitment and invariably takes longer. There is also the issue of being too
close to the issues involved and day-to-day business will always tend to take
priority. Assiging a third party to introduce the systems prevents distraction
from the companys business, provides an impartial view and brings in external
experience which is simply not avaiable within the company.
A: There is a tendancy for many companies to
consider Product Development as 'something Engineering do'. Product definition
may typically be led by an individual or a dedicated marketing function. TSLs
NPD processes are based on vertical and horizontal processes and widen
involvement of the entire company. For example, horizontally, the Manufacturing,
Marketing and Engineering functions and solidly involved throughout the entire
development cycle. In addition, vertically, Strategic, Approval and Project
management activities are all key elements of the methodology.
A; Sometimes it is necessary to apply different
rules when a project is strategically important. TSL specialise in 'the
strategic and financial analysis of new projects, and include both project
and product risk analysis in its' processes. If this is affecting you,
please contact us for a no-obligation chat.
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It
is very frustrating, we have great opportunities, but we are just not
changing the way we work quickly enough, how can you help ?
A: As companies grow and move into new areas of
business, the challenges change. TSL have extensive experience in leading
change in companies ranging from introducing strategic techniques to assess and
reduce risks, product roadmapping and market research to the creation
and/or development of new Development Teams. A recent case enabled a company to
enter the Bluetooth market with no experience. To date revenues of more than
£20M have been achieved and the company is now a leader in that market.
A: A common problem - there never seems to be
enough time. However this is usually a sign of poor Project Management where
expectations do not match reality. It is essential to be able to
realistically assess the relevent factors ina project so that realistic,
achievable targets can be set.... and met. Projects like this can frequently be
a major cause of demotivation and 'suck away' energy and cash. Call
us.
A: Because we are external to your day-to-day
business we can introduce change with minimal effect. We work with you closely
to capture your current situation, propose changes, and then focus solidly on
implementing them keeping you in the loop at all times. We are not distracted
by your day to day business.
A: Another common example of project assessment and
project management. Of course the best answer is to avoid this from the outset
by solid project assessment and ensuring strong Project Management, but the
reality is problems do happen and it is essential to prioritise activities and
keep results-oriented. TSL have experience in hands-on Project Management or
Leadership of large mixed-discipline teams and can provide these when needed,
or work with and support / develop existing Project and Engineering Managers.
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